The Challenge + The Solution

The client approached me with a need for both refined branding and a user-friendly website. Our first step was to develop a color scheme that aligned with the client’s vision. We chose hues like mauve, tans, and grays to create a feminine yet professional and inviting aesthetic, fitting for a woman-owned business. The logo, designed with a camera eye motif, effectively represents videography while maintaining simplicity. Modern and eclectic typefaces were selected to ensure the brand’s longevity and relevance over the next 5-10 years.

When building the website, we integrated this branding seamlessly to enhance the user experience. The design focuses on providing clients and potential clients with comprehensive information before they contact The Recipe Method. The site features a clean, straightforward layout with clear calls-to-action (CTAs) and engaging transitions to attract and retain visitors.

The website was developed directly within the WordPress environment using the DIVI builder and custom coding, ensuring a robust and scalable solution.