Role: Art Director
Location: Remote
Brief: Elevate the existing web design
About Smartech International
Founded in 1998 by Volker Steinbach and Jannica Greife, Smartech International partners with Steinbach AG of Detmold, Germany, to serve North America. We specialize in niche products across various industries, driven by our commitment to quality and exceptional customer service.
Smartech International recently underwent a custom UX/UI redesign. The project was conceptualized in Adobe XD and implemented in a live WordPress environment.
The client came to us with a website that required significant improvements in content organization, user experience, and consistent branding across all pages. The primary goal was to streamline the presentation of their products and enhance how users interacted with and viewed the extensive content on each page.
After several iterations, we crafted a sleek and visually appealing design. Our goal was to streamline and organize the website to enhance user navigation and overall experience. Crucially, we focused on presenting Smartech International’s products in a clear and effective manner to support ongoing sales and business growth.
Defining all basic elements in advance ensured a fast and consistent design process throughout the project. This approach allowed us to stay ahead of any necessary style adjustments, maintaining a cohesive look and feel.
Smartech International’s new branding features modern, minimalist colors, gradients, shapes, icons, typography, and visuals. These elements have been seamlessly integrated into every page to provide a unique touch and enhance the effectiveness of the copywriting. Below, you can explore the UX files showcasing the detailed designs before they were brought to life.
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