Role: Art Director
Brief: Elevate the existing web design
Volker Steinbach and Jannica Greife established Smartech International in 1998 to serve North America as the partner of Steinbach AG of Detmold, Germany. Our success as a niche product supplier to a range of industries results from our committed focus on quality products and superior customer service.
Smartech International is a custom UX/UI rebuild. Conceptualized within XD and executed into a live WordPress environment.
Take a look at their website to view the intricate details designed out to meet this companies branding and that will propel them forward for years to come.
The client approached us with a website that needed some heavy organization of content, user experience, and cohesive branding across each individual page. Most importantly I needed to clean up the direction on how their products were being experienced by the user and displayed individually on the pages due to an immense amount of content.
After various iterations this beautiful sleek design was crafted. The goal was to clean up, organize and create a better experience for the user’s navigating the website through the design. Most importantly showcase the products in a way that makes sense for Smartech International to continue to sell their products.
Defining all the basic elements in advance helped to design fast and consistent throughout the project. Being one step ahead when styles need to be adjusted.
Smartech International’s new branding consists of modern and simplistic colors, gradients, shapes, icons, typography and visuals redefined and implemented into every page to give not only the site a unique touch but to also amplify the copywriting.Below you will see their UX files of the intricate designs before they came to life.
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