Rebrand

King + Columbus

I was the lead designer and developer on rebranding the entire King + Columbus brand. From logos, all print collateral, newspaper ads, PowerPoint layouts, newsletters, gif, as well as, the website I created the brand to be sleek, clean, and modern as opposed to what the brand looked like before, which was dark and had more of a gothic feel.

Using Playfair display for all H1s and Lato regular or light for H2s and body copy.

I created the logo with four different variations; type, icon, circular, and a “powered by” logo. I also designed an “Unplugged” logo for marketing meet up events and “Connected” for our newsletter emails.

All print materials were executed in InDesign, Logos within Illustrator; the website is a WordPress template.






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